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What does the word content mean? Content - these are the types of information that is on the site

What does the word content mean? Content - these are the types of information that is on the siteWhat does the word content mean? Content - these are the types of information that is on the site (on the blog). In other words, this is filling the web resource with information using various methods. That is, the site has materials that are submitted using symbols, graphics, sound or video. Thus, the definition of content is reduced to the content of the site.
Depending on the tasks assigned to the resource, the content can be implemented in different ways (text, images, audio or video, infographics, etc.) and their combination. In the following figure, essentially the same information is served by different versions of the content - in the first case, formatted text and pictures, in the second - infographics.

Each method may have different efficiencies. Therefore, their competent combination in the correct flow of information gives a tremendous effect in the promotion of a web resource. Moreover, it doesn’t matter with what method you promote your site. It is almost impossible to promote a resource if it contains empty and useless content - its users simply will not have the motivation to realize the goals of the site (fill out the form, click on the “basket”, follow the advertising link, etc.

to menu ↑What should be the content - the main parametersSo, with the concept of content, we figured out. Now we will consider the main parameters of the content in a general framework and in terms of search engine promotion in particular.
to menu ↑Volume of contentOne of the significant parameters, which has always been a stumbling block and a serious topic of controversy for webmasters and bloggers. How much does this content need to be created in order for the landing page to bring maximum benefits? To answer this question, let's look at examples of content of different sizes to understand this answer.

As you can see, the examples were different. I specifically took different topics and different sites for my video so that you understand one important truth - there is no single rule that indicates a certain numerical value. The answer is actually very simple - there should be enough content to fully satisfy the needs of the reader. No more and no less.
If we talk about specific numbers in terms of seo, then the amount of content for landing pages directly depends on the semantic core. If the list of requests for a promoted page on a site includes several high-frequency and mid-range search phrases (an article about the types and types of requests), then the volume can be small. Here the theme itself already looks - whether it is necessary to disclose it completely or rather brief information. For example, for this page, which is promoted by the high-frequency phrases “baby stroller” and “buy a baby stroller”, a small amount is sufficient:

Typically, this often happens for commercial transactional requests. If the resource is promoted by informational keywords, then the volume noticeably increases. And here it is already necessary to take into account a combination of different factors:
if the information article is a manual, then its volume depends on the topic of the manual and the completeness of the proposed materials. No one will read small manuals that do not reveal their destiny;if the article is news, then the topic of news and its popularity is again important. Very often, for these types of articles, keywords cannot be found at all - search queries are simply not yet formed by the Runet;if the page reveals some kind of problem or gives an answer to the question, then the queries found for the article can indicate the volume - they will point to the skeleton of the article, which will give more accurate information on the volume of the copywriter.From the point of view of search engine promotion, there are also a number of “golden” rules by which the future volume of the page to be promoted is built (meaning text content):
1. Very often, the number of characters is taken based on the average value of the landing pages of sites from the top 10 for a given request. Thus, optimizers offer copywriters for the promoted resource to take the value that is considered acceptable from the point of view of the search engine itself. Here, for example, how is the average value of commercial content (text) for the query "buy children's furniture in Moscow":

2. For articles that are promoted according to information requests (articles of the informational part of commercial sites, blog posts), the calculation of volume comes from the semantic core. The more keywords it contains, the more the number of characters is needed. In this case, the principle of the long tail of search queries works perfectly.
to menu ↑Content relevanceModern content should contain not only unique and useful information. It should also be relevant. This applies to all material published for temporary sites. On such resources, outdated information does not work the way it worked when it was created - time puts all the dots on the “i”.
In almost any topic, you can find such temporary sites for which you need to periodically update the content in accordance with modern realities. I will show by example, so that it is clear what is at stake. Take a site about new phone models, their repair and diagnostics. In his case, over time, old models are of no interest to anyone, which means that traffic decreases with each passing month. For example, let's see the popularity of the transaction request “buy nokia e71” - a phone that was released 6 years ago. Here are the statistics of the Wordstat for the year (for statistics I took all the regions):

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